Faster sites rank higher, convert better and hold attention longer.
Every second of load time costs you traffic, rankings and revenue. We audit, optimise and monitor - so your site performs at its best and stays there.
Recent results
- LCP improved from 4.2s to 1.1s
- PageSpeed score 54 → 96
- Core Web Vitals: Failing → Passing
- Organic rankings improved within 60 days
Results from real client sites.
A complete performance programme - not a one-off fix.
We audit, optimise and monitor every layer of your site’s performance, then maintain the results over time.
A full technical audit of your LCP, CLS and INP scores, identifying every bottleneck and prioritising fixes by impact on rankings and user experience.
- LCP, CLS & INP benchmarked
- Mobile & desktop scores audited
- Prioritised fix recommendations
Images compressed and converted to modern formats, scripts deferred or eliminated, CSS streamlined - measurable load time reductions without touching your design.
- WebP / AVIF conversion
- Lazy loading & responsive sizing
- Render-blocking script elimination
Server-level and plugin caching configured correctly, CDN set up where appropriate, TTFB reduced at the infrastructure level rather than just on the surface.
- Page, object & browser caching
- CDN configuration & edge delivery
- TTFB reduction at server level
Bloated post revisions, transients and orphaned data cleaned out. A lean database is faster to query and cheaper to run - and the difference shows up in real load times.
- Revision & transient cleanup
- Query optimisation
- Table overhead reduction
Core Web Vitals are a confirmed Google ranking signal. We ensure your performance improvements feed directly into better organic visibility - not just a nicer score.
- Page Experience signal alignment
- Crawl budget optimisation
- Schema & structured data checks
Ongoing checks so regressions are caught immediately. Plugin updates, new content and design changes can all affect performance - we make sure they don't go unnoticed.
- Automated regression alerts
- Monthly performance reports
- Post-update score verification
Speed is a business metric. Not just a tech one.
Six reasons why site performance directly affects your rankings, conversions and bottom line.
Speed is a confirmed ranking signal
Google's Core Web Vitals are part of the Page Experience ranking algorithm. A slow site is actively penalised in search results, regardless of content quality.
Every second costs conversions
A 1-second delay in page load can reduce conversions by 7% (Akamai). For high-traffic or e-commerce sites, the compound effect is significant and entirely avoidable.
Core Web Vitals are scored by Google
LCP, CLS and INP aren't vanity metrics - they're factors Google uses to evaluate whether your page deserves to rank. Failing them puts you at a measurable disadvantage.
Caching improvements compound over time
A well-configured caching layer doesn't just help today - it reduces server load, lowers hosting costs and ensures your site handles traffic spikes without breaking.
We measure before and after
Every optimisation we make is benchmarked. You can see exactly what changed, by how much and what impact it had - not just a before-and-after screenshot.
Performance maintained, not just patched
Plugin updates, new content and third-party scripts can all undo performance work. Ongoing monitoring means we catch regressions before they affect traffic or rankings.
Audit first. Optimise second. Monitor always.
From baseline assessment to ongoing performance care in four clear steps.
Performance Audit
We analyse Core Web Vitals, PageSpeed, caching, database health and third-party scripts to uncover performance issues.
Prioritise Quick Wins
Every finding is ranked by impact, giving you a clear roadmap focused on the improvements that matter most.
Implement & Test
Every change is tested in staging, measured before and after, then safely deployed once performance is verified.
Monitor & Report
Continuous monitoring with monthly reporting ensures regressions are identified and resolved before they impact performance.
Slow sites don't just frustrate visitors. They cost you business.
The relationship between page speed and conversion rate is well established and consistently underestimated. Every fraction of a second matters - and the gap between a fast site and a slow one is almost always recoverable.
We’ve taken sites from failing Core Web Vitals to Google-green across every metric. The improvement in rankings and traffic follows within weeks.
The Ember Standard
Faster sites rank higher, convert better and hold attention longer.
Ember Web clients don't discover their PageSpeed score has cratered after a plugin update. They don't lose rankings to slower competitors. Their sites get faster over time - not in spite of updates, but alongside them.
One team. No handoffs. No strangers.
Performance work is carried out by senior specialists who understand WordPress, hosting and the full technical stack - not handed off to a generalist.
DanTechnical Director
LucieAccount Manager
Want a one-off fix?
No subscription required. We audit, identify the highest-impact issues and fix them.
A clear deliverable with measurable results.
We audit Core Web Vitals (LCP, CLS, INP), PageSpeed Insights scores for both mobile and desktop, image delivery, font loading, script execution, caching configuration, database health and third-party script impact. Everything that affects real-world load time and Google’s assessment of your page experience.
Technical changes like image optimisation, caching and script deferral are visible in scores almost immediately. Ranking improvements typically follow within 4 - 8 weeks, depending on how frequently Google crawls your site and the competitive landscape you’re in.
No. Performance optimisation works beneath the surface - image compression, caching configuration, code minification, database queries. Your site will look and behave identically; it will just load significantly faster. All changes are tested in staging before going live.
A good score today doesn’t guarantee a good score next month. Plugin updates, new content, added third-party scripts and design changes can all introduce regressions. Ongoing monitoring ensures your scores stay strong and you’re alerted to any drops before they affect traffic or rankings.
Maintenance plans include regular performance health checks and monitoring. Deeper optimisation work - full Core Web Vitals fixes, caching overhauls, image delivery changes - is included in Growth plan, or available as a standalone engagement. We’ll always be clear about what’s in scope.